Most businesses have a story worth telling. Almost none of them know how to tell it in a way that actually lands.
Your origin, your values, the reason you chose this over everything else — these aren't soft assets. They're competitive differentiators. Customers who understand why you do what you do stay longer, spend more, and send people to you. Employees who feel seen in the story you tell don't leave. Culture isn't posters on the wall. It's the story everyone tells themselves about why the work matters.
The problem isn't that you don't have a story. The problem is that the people who could most benefit from hearing it never do — because nobody's had the time to find it, shape it, and put it somewhere it can work.
That's what we build together.
What's Included
- 75–90 min recorded conversation with the founder or a key voice of your choosing
- Thematic Insight Note — the real story underneath, what makes this business genuinely different, and the thread that connects it to your market
- One narrative essay (700–1,000 words) for website About page, pitch deck, or press use
- Three pull quote graphics in your brand colors, ready for social or sales materials
- Brand Story Summary — a one-page document identifying the story assets you own and how to deploy them
What This Is For
A business's origin story is often the copy that does the most work — the About page, the pitch deck, the "why us" at the heart of every sales conversation. This engagement surfaces it, shapes it, and hands it back in a form you can use immediately.
Particularly powerful for businesses at a growth inflection point, a rebrand moment, or a leadership transition — when the story needs to be clearly articulated before everything else can follow from it.
Monthly Deliverables
- One 75–90 min recorded conversation — founder, employee, customer, supplier, or partner
- Thematic Insight Note
- One narrative essay (700–1,000 words) for website, blog, or press
- One short-form story (250–350 words) for email or social
- Three pull quote graphics in your brand colors
- Two social posts — text-only LinkedIn story post, one audiogram or carousel
Six-Month Milestone
Brand Story Synthesis
- Patterns, values, and unifying themes across all six stories
- Strategic map connecting your stories to market positioning
- Recommendations for deploying the body of work across channels and campaigns
A junior content hire costs $3,000/month in salary alone — without the strategic insight, the listening, or the story architecture. This delivers both.
Story Capture
- One 75–90 min recorded conversation with a person of your choosing — founder, employee, customer, supplier, or partner
- Thematic Insight Note — the real story underneath, the thread that connects it to your brand, and what everything else will be built from
- One narrative essay (700–1,000 words) for website, blog, or press use
- One short-form story (250–350 words) for email or social
- Five pull quote graphics in your brand colors
Content Deployment
- Five social posts: two text-only LinkedIn posts, two designed quote graphics, one audiogram or carousel
- One email or newsletter feature, formatted and ready to send
- Monthly story deployment guide — a simple document showing when and where to publish each asset produced from this month's conversation
- One culture or values piece per month — an internal-facing document whose form follows the story: an employee spotlight, a "why we partner this way" piece, a values-in-action memo for onboarding, or a team alignment document, depending on who we spoke with
Six-Month Milestone
Brand Synthesis + Roadmap
- Brand Story Synthesis document
- Culture Narrative — "who we are," usable for hiring, onboarding, and investor conversations
- Six-month content audit — what resonated, what to tell next
- "Year Ahead" content roadmap
This program is built on top of everything else on this page. The story we surface together becomes the foundation of a full ad creative infrastructure — specific enough, varied enough, and true enough to work with the platforms rather than against them.
Scope, fit, and investment are things I walk through on a call — not on a page. If you're curious whether you're at the right moment for it, that's where we start.
Available at any tier, per interview. Stack them when a story deserves the full treatment — written assets, editorial photography, and short-form video from a single conversation.
- Professional editorial photographer on-site or returning within 48 hours
- 10–20 fully edited images, full commercial use rights
- Images enrich pull quote graphics, social content, website, and print across the retainer
Same-Day Portrait: Photographer joins the interview session. Candid, documentary, unposed.
Story-Informed Session: Gwendolyn briefs the photographer after the interview. The photographer returns within 48 hours to capture the subject in the specific places and moments that carry their story. This is not a photo shoot. It's story-informed documentary photography.
- Professional videographer on-site for the interview session
- 8–12 vertical clips (9:16 — Instagram Reels, TikTok, LinkedIn, YouTube Shorts)
- Studio sound polish, filler removal, captions via Descript
- Clips selected by Gwendolyn based on thematic threads from the conversation
- Caption copy and posting guidance for each clip
What It Is
A professionally edited, 2–3 minute branded video weaving footage from multiple story interviews together — connected by a music backdrop, narrative arc, and the thematic threads identified across your people and your work.
This goes on your homepage. Screens at your all-hands. Lives in your recruiting pipeline. Sends to clients instead of a capabilities deck. Built from real voices and real stories — which is exactly what makes it work.
Gwendolyn provides creative direction, story architecture, music selection guidance, and narrative script logic. A professional video editor handles technical assembly.
Cadence & Pricing
| Cadence | Price | Best For |
|---|---|---|
| Monthly | $2,500 | Campaign moments, product launches |
| Quarterly | $3,500 | Culture content, recruiting, richer story weave |
| Biannual | $5,000 | Flagship brand film, investor-ready, all-hands anchor |